Pure Leaf Redesign

A project aiming to redesign a modern logo into one that would appear from an antique period. The approach was to find inspiration, analyze the original design, and sketch out ideas. I decided to go with an Art Nouveau style from the 1900s.

Behold! Your luxurious glass of whiskey… oh wait? it’s sweet tea.

Inspired by the early 1900s and vintage liquor/spirit bottles. This logo design is all white, emulating laser etching.

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Original logo and design analysis sketch